--- title: "Here’s Why Maruti Is Not Participating In The EV Race" description: "Maruti claims that it will only enter the market when it can affordably accommodate customers." author: "Muskan Singh" published: 2022-11-28 canonical: https://www.mindstick.com/news/2455/here-s-why-maruti-is-not-participating-in-the-ev-race category: "automobile" tags: ["technology", "auto-mobile", "technology news"] reading_time: 2 minutes --- # Here’s Why Maruti Is Not Participating In The EV Race [Maruti Suzuki](https://www.mindstick.com/articles/23178/a-brief-on-the-maruti-suzuki-service-centres-in-delhi) is hesitant to enter the [Indian market](https://answers.mindstick.com/qa/99067/what-did-apple-s-ceo-tim-crook-say-about-indian-market)'s battle for **electric vehicles**. The corporation claims it will only enter the market when it makes EVs affordable for customers, despite the government's desire for EVs at the same time.\ The **country's largest automaker is considering the [electric vehicle](https://www.mindstick.com/news/2182/engineering-students-from-kerala-who-created-an-electric-vehicle-won-an-international-award) (EV) market, but will only enter it when it makes it feasible for customers in terms of affordability and for the company to operate without making a loss**, according to Chairman RC Bhargava, speaking to shareholders at the company's annual general meeting held virtually on Tuesday. \ Speaking of the company's ambitions for EVs, he stated that consumer affordability will be the determining factor in whether or not EVs can be widely adopted in India. Maruti will launch electric vehicles, but we'll do it at the right time, when it will be possible to sell these [electric cars](https://yourviews.mindstick.com/view/85538/explore-top-10-electric-cars-in-usa-market) in a manageable volume and without suffering a loss on the entire business. With businesses like [**Tata Motors, Mahindra and Mahindra**](https://www.mindstick.com/news/2275/starting-price-for-the-mercedes-benz-eqe-electric-vehicle-is-76-050), Bajaj Auto, TVS Motor Co., and others introducing their specific electric vehicles across segments, the [automotive industry](https://www.mindstick.com/blog/303104/the-future-of-technology-in-the-automotive-industry) has already begun preparing for a transition to electric mobility. To encourage the sale of electric vehicles, the **[Indian government](https://yourviews.mindstick.com/view/84685/why-indian-government-should-ban-madarsa-to-trained-jihadis) has extended the second phase of the FAME scheme (Faster Adoption and Manufacturing of Hybrid and Electric Vehicle) by two years, to March 31, 2024.** According to Niti Aayog CEO Amitabh Kant, India's efforts to cut [carbon emissions](https://answers.mindstick.com/qa/113705/what-are-the-recent-global-efforts-to-address-climate-change-and-reduce-carbon-emissions) depend on a successful transition to electric mobility. --- Original Source: https://www.mindstick.com/news/2455/here-s-why-maruti-is-not-participating-in-the-ev-race Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.