---
title: "To promote the use of Web3, Near India partners with the move-to-earn platform GrowFitter."  
description: "On the NEAR Protocol, the incentive-based digital health platform also intends to introduce its own utility token (GFIT)."  
author: "Muskan Singh"  
published: 2022-11-24  
canonical: https://www.mindstick.com/news/2425/to-promote-the-use-of-web3-near-india-partners-with-the-move-to-earn-platform-growfitter  
category: "cryptocurrency"  
tags: ["bitcoin", "india", "cryptoexcchange", "crypto exchange"]  
reading_time: 2 minutes  

---

# To promote the use of Web3, Near India partners with the move-to-earn platform GrowFitter.

- In 2018, The Near Protocol was established.
- GrowFitter wants to start community projects with Web3m.
- The Near Protocol is vying for global dominance.

To promote the uptake of Web3 in the nation, Near India has joined with the GrowFitter platform. The Near Protocol, a [**blockchain network**](https://www.mindstick.com/news/2383/australian-company-arkon-energy-receives-millions-to-expand-its-operations-for-mining-green-bitcoin) that was established in Switzerland in 2018, has a local branch called Near India. In contrast, GrowFitter is a lifestyle software that focuses on Web3 and awards users for reaching their daily fitness activity goals.

The cooperation also calls for the [development](https://www.mindstick.com/articles/65309/importance-of-ux-design-in-the-development-of-mobile-apps) of the reward-based [digital health](https://www.mindstick.com/blog/302697/unraveling-interoperability-standards-in-digital-health-for-seamless-integration) platform's own utility token (GFIT) on the NEAR Protocol as a benefit for its [**cryptocurrency**](https://www.mindstick.com/news/2365/the-government-will-bring-up-social-media-the-dark-web-and-cryptocurrency-misuse) users.

The Near Protocol is attempting to increase its visibility in foreign markets. Its next stop is India once it starts doing business in **Vietnam, the Philippines, Dubai, and Singapore**.\
'Our goal is to foster [local business](https://www.mindstick.com/blog/235830/seo-strategies-for-local-business) and development concepts with potential for worldwide adoption. Growfitter may leverage the decentralised Web3 [infrastructure](https://www.mindstick.com/news/2313/a-cybersecurity-and-infrastructure-security-agency-will-monitor-the-us-midterm-elections) with NEAR to reach a larger audience and gain a [competitive edge](https://answers.mindstick.com/qa/36639/what-is-competitive-edge-in-sports), according to Aayush Gupta, Director of Near India.\
**Sanmati Pande and Harshit Seth, two Indian cryptocurrency entrepreneurs, established GrowFitter in 2016.** The brand gained notoriety after making an appearance on Shark Tank India. GrowFitter states that it has over 25,000 paid subscribers who use the platform to track their [daily activity](https://answers.mindstick.com/qa/99494/how-important-is-our-health-for-our-daily-activity) and exercise routines.

The company offers its consumers Web2-focused incentives through agreements with Amazon, boAt, Myntra, Byju's, and Puma, among others. The Web3 fitness app hopes to establish a loyalty programme through its cooperation with Near India in order to bind its community together.

'Our objective is to completely transform the model of consumer [interaction](https://yourviews.mindstick.com/view/80771/technology-is-destroying-human-interaction-how) and loyalty. Holders of Growfitter tokens will be able to exchange their tokens for goods from Growfitter's 100+ sponsored brand partners, according to CEO Sanmati Pande. **Despite consecutive instances of crypto losses, partnerships between crypto gamers and move-to-earn apps have recently [gained popularity](https://answers.mindstick.com/qa/51166/what-was-the-goal-of-the-americanization-movement-that-gained-popularity-between-1875-and-1910).**

In order to launch its genesis WearX NFT collection on November 21, the crypto.com exchange recently struck a collaboration agreement with Australia's well-known move-to-earn app PUML.\
For completing physical tasks like walking and meditation, the PUML platform pays its users with its native currency on the Ethereum and Polygon networks**. In addition to crypto.com, PUML has alliances with businesses like Western Union and Deloitte.**

---

Original Source: https://www.mindstick.com/news/2425/to-promote-the-use-of-web3-near-india-partners-with-the-move-to-earn-platform-growfitter

Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.
