--- title: "New Heated Seat Subscription in UK is introduced by BMW" description: "BMW has highlighted a debate after it providing an online subscription to show on heated front seats in its cars in the UK for around £15 per month." author: "Siddhi Shaw" published: 2022-07-14 canonical: https://www.mindstick.com/news/1750/new-heated-seat-subscription-in-uk-is-introduced-by-bmw category: "technology" tags: ["technology", "car", "bmw repair"] reading_time: 2 minutes --- # New Heated Seat Subscription in UK is introduced by BMW **BMW** has highlighted a debate after it providing an online [subscription](https://www.mindstick.com/news/3093/meta-launches-quest-subscription-for-vr-headsets) to show on heated front seats in its cars in the UK for around £15 per month. Well, BMW’s monthly heated steering wheel subscription would cost around £10. ``` HIGHLIGHTS Debate was sparked after BMW offered online subscription for heated front seats BMW's ConnectedDrive online store made these features available Customers can purchase the unlimited use of a feature ``` In UK, the subscriptions have already been available for the features on BMW cars for some time but the heated seat was already offered started this month. The company had said that if they would prefer, the [customers](https://www.mindstick.com/articles/13008/how-does-a-customer-portal-enhance-the-experience-of-customers) will be able to enable all [hardware features](https://answers.mindstick.com/qa/99882/how-can-you-access-and-utilize-device-sensors-and-hardware-features-in-android-apps) for a one-time payment. Well the there was no need to visit a dealer as the features were available via BMW's **ConnectedDrive** [online store](https://www.mindstick.com/articles/12453/top-5-magento-extensions-to-give-boost-your-online-store) and those were activated remotely. The heated seat was available in [UK](https://www.mindstick.com/news/1216/gigantic-sea-dragon-fossil-found-in-uk-reservoir-is-180-million-year-old) but the subscription would vary from country to country. ![New Heated Seat Subscription in UK is introduced by BMW](https://www.mindstick.com/usernews/645947/980bdb5e-4a03-4307-bf7f-e2f0ac8d2983/images/9094929b-214b-49f8-904c-f6a970f9cabc.jpeg)\ The manufacturer told that '**where heated seats, or any [feature](https://www.mindstick.com/articles/12788/how-to-boost-sales-using-magento-2-checkout-feature) is offered within the ConnectedDrive store are purchased once a [customer](https://www.mindstick.com/articles/325839/how-to-improve-your-business-level-of-customer-service) vehicle is ordered, no subscription or payment would be necessary**'. On the other hand, the company argues that the ability to add feature which are new will be useful for owners who would change their minds once a purchase is done. The company, BMW had specified for second-hand [car owners](https://www.mindstick.com/news/1616/ceo-adar-poonawalla-told-elon-musk-to-land-tesla-car-in-india-will-be-the-best-investment) that, '**as they would have the chance to add feature which the original owners failed to choose**'. Subscriptions have enabled the feature for drivers to '**[experiment](https://answers.mindstick.com/qa/43405/who-created-the-holy-experiment) with a feature by making a purchase of a short-term trial before committing to a purchase**', the company added to their statement. The company even made it clear that the customers can purchase the unlimited use of a feature. Also Read: [Lincoln's new electric car uses lo-fi beats and fragrances to elevate state of mind](https://www.mindstick.com/news/1588/lincoln-s-new-electric-car-uses-lo-fi-beats-and-fragrances-to-elevate-state-of-mind) --- Original Source: https://www.mindstick.com/news/1750/new-heated-seat-subscription-in-uk-is-introduced-by-bmw Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.