--- title: "Netflix Subscriber's loss linked to household sharing password" description: "Netflix has faced a huge loss in its subscribers and the giant streaming platform hinted the loss is due to Household sharing password." author: "Sanjay Goenka" published: 2022-04-20 canonical: https://www.mindstick.com/news/1584/netflix-subscriber-s-loss-linked-to-household-sharing-password category: "technology" tags: ["technology", "russia", "technology news", "netflix"] reading_time: 3 minutes --- # Netflix Subscriber's loss linked to household sharing password **[Netflix](https://www.mindstick.com/news/1311/netflix-will-face-the-defamation-lawsuit-from-chess-grandmaster-gaprindashvili-us-judge-rules)** has hinted at the **[Household](https://www.mindstick.com/articles/327555/6-must-have-power-tools-for-every-household) sharing password** as it seeks to sign up novel members after facing a huge loss in the number of subscribers. As per the estimation of the company about **100 million** households are breaking its rules. ## Highlights ``` “Our revenue growth has slowed considerably,” the Firm told its shareholders More than 100 million are violating the rules of Netflix by sharing the password Netflix is trying hard to attract new subscribers ``` **Also Read [Netflix, TikTok Banned its Services in Russia Amid Government Crackdown on Ukraine Invasion](https://www.mindstick.com/news/1480/netflix-tiktok-banned-its-services-in-russia-amid-government-crackdown-on-ukraine-invasion)** Netflix has hinted about the reason for its [subscriber](https://www.mindstick.com/news/2185/netflix-reverses-its-subscriber-decline-and-its-shares-are-up-14)'s fall in the recent quarter of the year starts. It says some households share their password with others as Netflix seeks to sign up new members following a sharp fall in subscribers. During the last few months, it faced intense [competition](https://www.mindstick.com/articles/23460/5-ways-you-can-use-competition-to-your-benefit) from its rivals and some **200,000 people** left the [streaming](https://www.mindstick.com/interview/2290/what-is-hadoop-streaming) service in the starting months of the year. It also faced the wipeout from Russia and the spike in price. Netflix has warned shareholders of another **2 million subscribers** were likely to leave in the three months to July. The firm told the shareholders that “Our [revenue growth](https://www.mindstick.com/blog/304632/unlock-revenue-growth-with-these-marketing-strategies) has slowed considerably” on Monday when it declared its **Q1 result.** It further said, “Our relatively high household penetration – when including the large number of households sharing accounts- combined with competition, is creating revenue growth headwinds.” ![Netflix Subscriber](https://www.mindstick.com/usernews/641521/2851da92-abaf-4460-bc72-d369648c3f8f/images/91529833-953f-48a1-9d30-b9d4846e656a.jpeg)\ Netflix has also told that more than 100 million households are breaking its rules by sharing passwords. Previously, **Boss Reed Hastings** has uttered about the practice as “Something you have to learn to live with,” after adding he said much of it is legitimate between [family members](https://www.mindstick.com/articles/312455/best-way-to-choosing-a-doctor-for-your-family-members). The firm also revealed that account sharing probably helped fuel its growth by getting more people using Netflix. Later on Tuesday, Hastings said the practice was making it hard to attract new subscribers in some countries. He said in his speech to its shareholders as “When we were growing fast, it was not a high priority to work on (account sharing). And now we are working super hard on it. In today’s program, he said “it feels like the company is trying to identify an area of potential growth,” Hastings said. Adding more “They have tried to curb password sharing in the past and had a very hard time.” Russia-Ukraine War also acted as a subscriber’s cutter from the platform. After **[Netflix](https://www.mindstick.com/news/1480/netflix-tiktok-banned-its-services-in-russia-amid-government-crackdown-on-ukraine-invasion)** has decided to stop its services in Russia that cost it lost **700,000 people,** subscribers. **Also Read: [Netflix 'Never Say Never To Advertisement, Says Netflix CFO Spencer Neumann.](https://www.mindstick.com/news/1484/netflix-never-say-never-to-advertisement-says-netflix-cfo-spencer-neumannhttps://www.mindstick.com/news/1484/netflix-never-say-never-to-advertisement-says-netflix-cfo-spencer-neumann)** --- Original Source: https://www.mindstick.com/news/1584/netflix-subscriber-s-loss-linked-to-household-sharing-password Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.