--- title: "Google plans to develop new privacy measures to improve users privacy" description: "Google is stepping more closure to making the privacy secure and hence it has taken some measures to improve the user's privacy in data mode." author: "Sanjay Goenka" published: 2022-02-17 canonical: https://www.mindstick.com/news/1422/google-plans-to-develop-new-privacy-measures-to-improve-users-privacy category: "google" tags: ["google", "technology", "technology news", "policy", "google updates"] reading_time: 2 minutes --- # Google plans to develop new privacy measures to improve users privacy > **Google plans to develop a new set of privacy measures that will ensure the [privacy protection](https://answers.mindstick.com/qa/112094/how-are-governments-tackling-the-issue-of-online-privacy-protection) of the users.** The announcement of the new measures of the User’s privacy comes when the big [tech](https://www.mindstick.com/services/technologies) companies faced the scrutiny inquiry. #### Highlights - Google has announced the change in the **user’s privacy measures.** - The **[Giant search engine Company](https://www.google.com/)** has also revealed that the company is also working to replace third-party cookies. - Google is also exploring the technology that would reduce the potential for a user’s data to be collected without their knowledge. #### Read More: [Disney Will Oversee Metaverse Strategy, Appoints Executive](https://www.mindstick.com/news/1414/disney-will-oversee-metaverse-strategy-appoints-executive) Google has [recently announced](https://answers.mindstick.com/qa/38510/name-the-european-bank-the-world-s-largest-multilateral-public-bank-which-recently-announced-to-invest-33-billion-rupees-450-million-euros-for-the-first-metro-line-in-lucknow) the new [safety measures](https://answers.mindstick.com/qa/110522/what-are-the-modern-day-safety-measures-for-popular-tourist-destination) of being tracked and **removing the ability to track users across apps on Android devices** and Facebook, digitally advertisement-based businesses platform and it have been already disrupted by app tracking changes introduced last year by the giant renowned Company Apple. The company has said that it is about to **launch a multi-year effort to build privacy-focused advertising solutions** that will limit the sharing of user data with third parties. This solution will control without the individual identifiers that are designed to track users’ activity across various mobile apps that enables the platforms to tackle the user’s interest and choices. The company also has told that it is also exploring technologies that would work to decrease the potential for a user’s data to be collected without their knowledge. The [news](https://www.mindstick.com/developersection/news) of new measures has been announced by the big tech companies that were facing the new **regulatory scrutiny for [privacy concerns](https://yourviews.mindstick.com/view/86343/here-is-a-detail-on-how-to-navigate-seo-in-the-era-of-user-privacy-concerns)** and other issues, the discussion was based on how the future working would be. Just after the announcement came, the shares price of the big companies like **Facebook- parent Meta (FB),** **Twitter (TWTR)** and **Pinterest (PINS),** and **Snap (SNAP)** was dipped as the announcement released. **Anthony Chavez Vice President** of product management of the company has made a statement “We believed that – without first providing privacy –presenting alternative path – such approaches can be infective and lead to worse outcomes for user privacy and developer businesses,” **the head of management for Android Security and Privacy, Anthony Chavez** said in a [blog](https://www.mindstick.com/developersection/blog) post. #### Read More: [Does Ukraine Cyberattack involve Russia as an attacker?](https://www.mindstick.com/news/1415/does-ukraine-cyberattack-involve-russia-as-an-attacker) --- Original Source: https://www.mindstick.com/news/1422/google-plans-to-develop-new-privacy-measures-to-improve-users-privacy Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.