---
title: "What is NAP in SEO ?"  
description: "What is NAP in SEO ?"  
author: "Anonymous User"  
published: 2020-12-11  
updated: 2020-12-11  
canonical: https://www.mindstick.com/forum/156330/what-is-nap-in-seo  
category: "digital marketing"  
tags: ["seo", "digital marketing", "search engine optimization"]  
reading_time: 1 minute  

---

# What is NAP in SEO ?

What is [NAP](https://www.mindstick.com/forum/156138/what-is-nap)?

## Replies

### Reply by Anshu Dwivedi

NAP stands for Name, Address, and Phone Number. NAP is one of the crucial factors for local SEO. If your name address and phone vary on different platforms then you may lose the trust and authority in google eyes and also your sales go down. In the recent update of Google, a consistent NAP give a positive signal to Google and the customer.


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Original Source: https://www.mindstick.com/forum/156330/what-is-nap-in-seo

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