---
title: "How can I make sure my emails don’t end up in the spam folder?"  
description: "How can I make sure my emails don’t end up in the spam folder?"  
author: "Anonymous User"  
published: 2020-12-06  
updated: 2020-12-06  
canonical: https://www.mindstick.com/forum/156254/how-can-i-make-sure-my-emails-don-t-end-up-in-the-spam-folder  
category: "digital marketing"  
tags: ["digital marketing"]  
reading_time: 1 minute  

---

# How can I make sure my emails don’t end up in the spam folder?

How can I make sure my emails don’t [end](https://yourviews.mindstick.com/view/88503/us-iran-war-live-updates-trump-says-us-in-no-rush-to-end-iran-war) [up in the spam](https://www.mindstick.com/forum/156243/how-can-i-make-sure-my-emails-don-t-end-up-in-the-spam-folder) folder?

## Replies

### Reply by Anshu Dwivedi

Most people think taking email id from others and keep send mail is not called email marketing when. When you have this type of approach then your send mail will go to the [spam](https://www.mindstick.com/blog/303939/10-different-ways-to-protect-yourself-from-spam-and-hackers) folder. Never ever collect buy mail address in bulk this is not the right way you are going to suffer because you will not accomplish your purpose.

Some points to keep in to avoid mail to go into spam :

- Build your own email list by building Your Own Lead Magnet.
- Provide a double opt-in.
- Make Personalize Mail
- Don't use a word like sell, promote, money
- Give customer reason to subscribe
- Clearly Mention an option of unsubscribing
- Send valuable content


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Original Source: https://www.mindstick.com/forum/156254/how-can-i-make-sure-my-emails-don-t-end-up-in-the-spam-folder

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