---
title: "What is CPC and CPM in Ad Manager?"  
description: "What is CPC and CPM in Ad Manager?"  
author: "Pedro Araez"  
published: 2020-01-24  
updated: 2020-01-24  
canonical: https://www.mindstick.com/forum/155730/what-is-cpc-and-cpm-in-ad-manager  
category: "google adsense"  
tags: ["google adsense"]  
reading_time: 1 minute  

---

# What is CPC and CPM in Ad Manager?

Please give me brief description of [CPC](https://www.mindstick.com/forum/135444/what-is-cpc-ppc-ctr-in-digital-marketing) and CPM in [Google](https://www.mindstick.com/articles/43833/google-lighthouse-and-how-is-it-changing-the-way-we-development-and-design-websites) [Ad Manager](https://www.mindstick.com/forum/155732/describe-key-elements-used-in-ad-manager).

## Replies

### Reply by Nishi Tiwari

## Cost Per Thousand

Cost per thousand, also known as cost per mille, it is a marketing term which is used to denote the price of 1,000 **[advertisement impressions](https://www.mindstick.com/forum/155731/different-company-types-available-in-ad-manager)** on the one webpage. If a website publisher charges $2.00 CPM, which means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents "mille," which is Latin word for "thousands."

![What is CPC and CPM in Ad Manager?](https://www.mindstick.com/mindstickforums/d2cff5fa-cba8-4299-b0c0-20201175ec59/images/6f1e3885-e4bb-4920-9208-30e0fd9d54ae.png)

## Cost Per Click

Also called as pay-per-click (PPC), cost per click (CPC) is defined as a method which websites use to bill based on the number of times a visitor clicks on an advertisement. The other alternative is cost per thousand (CPM), which is the number of impressions, or viewers, in thousands, regardless of whether each viewer clicks on the advertisement or not.

![What is CPC and CPM in Ad Manager?](https://www.mindstick.com/mindstickforums/d2cff5fa-cba8-4299-b0c0-20201175ec59/images/3b7af833-125c-412a-b35c-72130ed86979.jpeg)\


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Original Source: https://www.mindstick.com/forum/155730/what-is-cpc-and-cpm-in-ad-manager

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