--- title: "Why should you invest in SEO in 2017" description: "SEO is a process used by millions of brands worldwide. Big or small, organizations know well that to compete in today’s digital market, they need to i" author: "Allen Scott" published: 2017-01-27 updated: 2018-03-17 canonical: https://www.mindstick.com/blog/11286/why-should-you-invest-in-seo-in-2017 category: "search engine optimization" tags: ["seo"] reading_time: 4 minutes --- # Why should you invest in SEO in 2017 SEO is a process used by millions of brands worldwide. Big or small, organizations know well that to compete in today’s digital market, they need to invest in **search engine optimization****.** Top brands and dedicate whole organization to improving and maintaining their search position on worldwide. Nowadays competitive digital market, you should invest in search engine optimization. **Ranking keywords** relevant to your content page can guarantee quality [traffic to your](https://www.mindstick.com/articles/12865/infographic-drive-traffic-to-your-site-in-2018-10-hints) landing content pages. [If you are preparing](https://yourviews.mindstick.com/view/87625/if-you-are-preparing-for-upsc-then-join-mindstick-question-and-answers-portal-to-gain-knowledge) to take your website to the next level, then you should invest in SEO. Search engine [optimization techniques](https://www.mindstick.com/forum/160988/data-optimization-techniques-like-pagination-filtering-and-efficient-querying-indexing-caching) used to gain the attention of users and google work. If you focus on the user and employ methodical SEO strategies your [organic traffic](https://www.mindstick.com/articles/23358/5-effective-ways-to-recover-lost-organic-traffic) will improve and your [keyword ranking](https://answers.mindstick.com/qa/99290/what-are-the-best-10-keywords-in-google-and-how-important-is-keyword-ranking) will increase. When you compare the cost of Facebook ads, Pay Per Click Ads, Ad campaign, buying leads and all of the other forms of [online marketing](https://www.mindstick.com/articles/126268/6-best-online-marketing-strategies-for-small-businesses)–SEO provides legit ROI. [Organic search](https://answers.mindstick.com/qa/99238/how-to-maximize-brand-awareness-using-paid-and-organic-search) engine optimization is lasting and is good business. \ ![Why should you invest in SEO in 2017](https://www.mindstick.com/blogs/01684e4e-0487-41e7-aa62-407d29ec74ce/images/9262bf73-e4f0-437e-9278-87c93542e5d5.png)\ As 2016 end up, companies are busy analyzing their plans for the next \ financial year. One question that most executives are asking their marketers \ is if there is a need for SEO. Here are few reasons to invest in SEO in 2017 ## 1. More Targeted Advertising Search engine optimization allows you to target visitor who is searching for \ your product or service. Unlike Facebook (as an example), people on Google \ are often ready to make a purchase when they begin making a search. ## 2. Your Customers Expect You to be there Your clients expect to find your business on Google and other search \ engines & social media profiles; If you haven’t spent any time on SEO, your \ business could be invisible in the search engines. Why have a website if no \ one can find it? ## 3. Less Expensive Than You Think SEO has a reputation for being expensive and complicated. While this may \ be true for traditional websites, Google has made it a whole lot easier for \ local businesses. If you want to achieve top rankings in your town, city or \ state, it might be easier than you think! ## 4. SEO goes Beyond Google Whatever platform you are marketing on, SEO probably plays a part. While \ SEO is often linked to Google, it’s not limited to it. Facebook, YouTube and \ Amazon are all in effect search engines. They rank content in a similar way \ that Google or Bing does. If you want to appear higher on these sites, you \ must optimize your content in the proper way. ## 5. Search is growing The rise in mobile use has made it easier and more convenient to search for \ anything, anywhere and anytime. Your customers are no longer looking you \ up in the phone book, they’re heading straight for their smartphone and a \ search engine. ## 6. Continual traffic to your website Once you have increased your search position, you can expect continual \ traffic from search engines, without having to constantly maintain it. A PPC \ ad, for example, only generates traffic when you pay, with SEO however, \ once you’ve obtained the results, you can sit back and watch the traffic role \ in. Since you can target the keywords you want to rank for, you know that each \ time you’re getting a qualified lead, actively looking for your product or \ service. ## 7. Positions can change Don’t assume that you’re secure and dry if you have got well rankings now, \ it doesn’t mean that they will still be there in a permanent time. SEO is \ constantly evolving and if you don’t continue to invest, you could lose out to \ a competitor who does. ## 8. Good Return on Investment Compared to other forms of online internet marketing, Search engine \ optimization has among the best return on investment. If you want long \ term, sustainable results, you need to invest in SEO. --- Original Source: https://www.mindstick.com/blog/11286/why-should-you-invest-in-seo-in-2017 Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.