---
title: "Advantage of Schema.org"  
description: "This latest update form of optimization is one of the most powerful technique. Once we grasp the concept and method of schema markup,we can boost our"  
author: "zack mathews"  
published: 2016-01-23  
updated: 2018-03-14  
canonical: https://www.mindstick.com/blog/11011/advantage-of-schema-org  
category: "search engine optimization"  
tags: ["seo"]  
reading_time: 1 minute  

---

# Advantage of Schema.org

**Schema.org** is the results of collaboration between **Google, Bing, and Yahoo!** [search engine](https://www.mindstick.com/services/search-engine-optimization) to help we provide the information their [search engines](https://www.mindstick.com/articles/332055/list-of-ai-based-search-engines) need to understand our content and provide the best [search results](https://www.mindstick.com/forum/160077/what-is-the-purpose-of-the-sql-where-clause-and-how-is-it-used-to-filter-search-results) possible at this time. Adding [Schema markup](https://www.mindstick.com/articles/12633/why-schema-markup-is-an-added-advantage-to-any-web-page) to our HTML improves the way our page displays in SERPs by enhancing the [rich snippets](https://yourviews.mindstick.com/view/85474/supercharge-your-seo-efforts-with-google-rich-snippets).

**Latest evolutions in [SEO](https://www.mindstick.com/services/search-engine-optimization) is called schema markup.** This [latest update](https://www.mindstick.com/forum/156098/what-is-the-latest-update-in-seo) form of [optimization](https://yourviews.mindstick.com/view/85459/what-is-conversion-rate-optimization-and-how-to-get-started) is one of the most powerful technique. Once we grasp the concept and method of schema markup,we can boost our website in the SERPS .

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![Advantage of Schema.org](https://www.mindstick.com/blogs/5264f218-3fbe-4412-a462-4663d3eb4d16/images/cfcb5a16-9853-4015-944c-5b321ab517f3.png)\
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Schema markup is code that we put on our website to help the **Google return more informative** results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

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![Advantage of Schema.org](https://www.mindstick.com/blogs/5264f218-3fbe-4412-a462-4663d3eb4d16/images/487e6f76-34b8-4a54-a21f-8833b246de94.png)\

Schema markup helps our website rank better for all kinds of content

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types. There is data markup for…

- **Articles**

- **Blogs**

- **[Local businesses](https://answers.mindstick.com/qa/113173/what-are-the-benefits-of-schools-partnering-with-local-businesses)**

- **Ratings**

- **Book Reviews**

- **Software Products**

- **[Software Applications](https://answers.mindstick.com/qa/114575/what-role-does-artificial-intelligence-play-in-modern-software-applications)**

- **Events**

- **Products**

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Original Source: https://www.mindstick.com/blog/11011/advantage-of-schema-org

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