--- title: "What is the Google Penguin Update?" description: "Learn What is the Google Penguin Update in this article" author: "HARIDHA P" published: 2022-10-24 canonical: https://www.mindstick.com/articles/331394/what-is-the-google-penguin-update category: "google" tags: ["google api", "google"] reading_time: 3 minutes --- # What is the Google Penguin Update? ## What Exactly Is Google Penguin? The [Google](https://www.mindstick.com/articles/327464/5-tips-for-make-money-with-google-adwords) Penguin Update, often known as the 'Webspam [Algorithm Update](https://www.mindstick.com/blog/303157/introduction-of-google-s-october-2023-core-algorithm-update),' was released in 2012. Google built it to minimize the amount of sites that appeared in SERPs that were utilizing black hat [SEO](https://www.mindstick.com/services/search-engine-optimization) strategies to manipulate results through link schemes. It is now also a component of Google's main algorithm. ## What Is the Google Penguin Update? The Penguin Update operates by crawling web pages and providing a score to each backlink. The [Penguin Update](https://www.mindstick.com/articles/328882/how-the-google-maps-effect-on-online-business) will focus on the following backlinks: - Purchased links - Backlinks from questionable sources - Backlinks with same [anchor text](https://www.mindstick.com/blog/303273/unlocking-the-potential-of-anchor-text-proven-optimization-techniques) - Backlinks generated by bots - Backlinks from unrelated websites ## What Was the Purpose of the Penguin Update? If any of the aforementioned are discovered on [your website](https://yourviews.mindstick.com/view/85950/why-organic-search-is-the-game-changer-for-your-website), you will face a [Google Penalty](https://www.mindstick.com/blog/303323/your-roadmap-to-google-penalty-recovery-a-comprehensive-guide). A Google Penalty means that not only will your ranking in SERPs suffer, but so will visitors to your site. However, Google has lessened Penguin's impact in subsequent years. The Penguin Update has become more granular and real-time. ## What Does the Granularity of the Penguin Update Mean? The Penguin 4.0 update was actually quite advantageous to website designers. The Penguin Update became more discriminating in terms of sanctions. This means that instead of penalizing the entire site, the algorithm can now target specific sections of the site. This could be a single page or a subdirectory, for example. ## What Effect Does a Real-Time Penguin Update Have? The Penguin Update is now also updated in real time. This means that a website can be warned at any time for link schemes. As a result, it is critical to keep track of your backlinks. You don't want a penalty to catch you off guard. To avoid this, disavow links on a [regular basis](https://yourviews.mindstick.com/view/85711/why-should-we-eat-amla-on-regular-basis). The upgrade, on the other hand, is a positive thing. It implies you no longer have to wait for a refresh. ## How to Get Over Penguin Once you've determined that you were struck by a Penguin algorithm, you'll need to devise a recovery strategy. Some strategies to help you recover are listed below: ## 1. Analyze Your Backlink Profile Examine all of your backlinks to determine their quality. If they've been banned, it's time to say good-bye. ## 2. Removing and Disavowing Inappropriate Links Remove all of the problematic links that you can. Use Google's [Disavow tool](https://www.mindstick.com/forum/156164/what-is-a-disavow-tool) to remove those you can't remove yourself. ## 3. Invest Time in Creating Reliable and High-Quality Links Make use of [social media](https://www.mindstick.com/articles/1843/impact-of-social-media-in-seo) sites. Create official Facebook, LinkedIn, and Twitter pages. --- Original Source: https://www.mindstick.com/articles/331394/what-is-the-google-penguin-update Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.