--- title: "Role Internal And External links In SEO" description: "both internal and external linking is performed on the on-page SEO and both play an important role in the ranking of your site." author: "Anurag Dwivedi" published: 2020-11-06 updated: 2020-11-06 canonical: https://www.mindstick.com/articles/324579/role-internal-and-external-links-in-seo category: "white hat seo" tags: ["seo", "digital marketing", "external linking", "internal linking"] reading_time: 3 minutes --- # Role Internal And External links In SEO **[Internal linking](https://answers.mindstick.com/qa/93271/are-internal-linking-availbale-at-mindstick)** [Internal links](https://www.mindstick.com/blog/304917/internal-links-for-seo-how-they-help-your-ranking) are hyperlinks that point to pages on the same domain. It points to another page of the same website. Always use some topic and use the descriptive keyword which gives some meaning to the topic you are going to target. It is the step that is performed in on-page [SEO](https://www.mindstick.com/services/search-engine-optimization). Here you link to another page of the same website. The usefulness of internal linking : - Increase dwell time of website - It increases the ranking of your site - Deepen the knowledge of visitors. It gives a signal to Google that [your content](https://www.mindstick.com/blog/11869/tips-on-how-to-take-your-content-marketing-strategy-to-the-next-level) has quality because it is getting a link from somewhere. Link help the user and Google to find your content It gives information about which type of similar content available on your site. There are several types of internal linking. In addition to linking your homepage, menu, post feed. Internal linking helps google find the [**index**](https://www.mindstick.com/DeveloperSection/Search?s=indexing+&type=article&field=&date=) and understand all of the pages. It can also pass authority to other important pages. ## External linking ![Role Internal And External links In SEO](https://www.mindstick.com/mindstickarticle/2d67fd3d-f72e-46ee-bfc0-8ccb67c41fd2/images/c706bd3f-4f34-4c36-9803-1a620519087c.jpeg) **\** It is hyperlinking when you link your site to an external website. Here you are passing your authority to another site. Many updates are coming as google getting advanced day by day but even today external ranking plays an important role in ranking Importance Of External linking ## Increase Visibility And Authority of the site When external linking coming from a website of the same category and field then google got a positive signal for your site and content **[Add Value To Your](https://yourviews.mindstick.com/story/2083/these-10-courses-can-add-value-to-your-career) User** By doing external linking you are giving a chance of [additional information](https://www.mindstick.com/forum/160484/error-failed-to-launch-debug-adapter-additional-information-may-be-available-in-the-output-window) for any particular type of topic. For your visitor landed on your site for some information and here you also link some other pages of another website for detailed knowledge of the same category .then it is way od adding value in audience life **You Get the Backlinking [Opportunity](https://answers.mindstick.com/qa/33251/what-is-opportunity-in-salesforce)** Linking to the other trusted sources on the website can help you get a backlink from them and this can build a natural linking [environment](https://answers.mindstick.com/qa/44588/who-get-the-additional-charge-of-ministry-of-environment-forest-and-climate-change-moefcc) There are two types of external link **[do-follow](https://www.mindstick.com/articles/23229/expertbacklink-get-do-follow-high-quality-backlinks)** and do-follow Some point you should be known before linking ant external site - Always remember link from a website which is of the same niche - Create good quality content so that people want to link their site with your’s - Having too much outline link reduces the authority of your site. --- Original Source: https://www.mindstick.com/articles/324579/role-internal-and-external-links-in-seo Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.