--- title: "google" description: "Google as the Sea of Information" author: "Carol Dussault" published: 2020-08-11 updated: 2020-08-11 canonical: https://www.mindstick.com/articles/323590/google category: "search engine optimization" tags: ["seo", "google ranking seo"] reading_time: 1 minute --- # google Google’s original [business](https://www.mindstick.com/articles/12668/using-business-research-services-to-make-business-decisions) was creating [algorithms](https://www.mindstick.com/blog/302185/is-it-necessary-for-a-programmer-to-learn-data-structures-and-algorithms) to help people sort quickly through the rapidly growing amount of content being put online. Rather than employ editors and [researchers](https://www.mindstick.com/news/1544/mars-looks-more-seismically-active-than-before-thought-said-researchers) to curate links for specific queries, Google began building algorithms that scored the content it was [indexing](https://answers.mindstick.com/qa/30331/what-is-indexing-in-seo) against specific criteria. These included novel concepts like inbound links from trusted sources [as well as](https://answers.mindstick.com/qa/48044/who-won-the-wimbledon-singles-as-well-as-the-world-table-tennis-singles-crown) standard measures like [keyword frequency](https://www.mindstick.com/forum/156130/what-is-keyword-frequency) and page titles. All of these pieces came together in a Page Rank that decided where a site would display on a specific query. Using this scoring approach, [Google](https://www.google.com/) was able to serve up more accurate results than many of the existing [search engines](https://yourviews.mindstick.com/view/84292/how-do-search-engines-like-google-and-bing-rank-pages) that preceded it in the market. The [algorithm](https://answers.mindstick.com/qa/30463/what-is-an-algorithm) was—and still is—being constantly tweaked and updated to give users the most relevant results. Because it started strong and just kept getting better and better, Google became the go-to [search engine](https://www.mindstick.com/services/search-engine-optimization) for the Internet in the space of a few years.\ --- Original Source: https://www.mindstick.com/articles/323590/google Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.