Miva has long been a powerful e-commerce platform, offering all-in-one features that grow your business. But e-commerce itself isn't a single function. Rather, it depends on a complex web of technologies that work together to create a profitable enterprise. 

That's why Miva has partnered with trusted third-party providers to help you scale your storefront and maximize your sales. Consider adding these eight Miva integrations to your e-commerce store and double down on successful selling:

MailChimp

This popular email marketing service integrates seamlessly with the Miva platform. Merchants love MailChimp due to its simplicity, ease of use, cost-effectiveness, and the number of features that help them make valuable customer connections.

For e-commerce websites, the possibilities are almost infinite:

You can design email newsletters to stay in touch with subscribers and promote products.

You can use their drip campaigns feature to send tailored email series over time.

You can create automated personalized offers to connect with individual users and keep your sales funnel full.

MailChimp connects with your social media accounts so you can craft comprehensive campaigns, cross-promote items, and spur user engagement.

Most importantly, MailChimp does all the data tracking for you (including sales) and compile findings in an easy to read format. This gives you deeper insight into your campaign's effectiveness, help you make data-driven decisions, and learn more about your audience.

They stay on top of the email marketing industry and are constantly rolling out new features to help you grow.

You can sign up for a free MailChimp account that gives you access to most of its features. Or, considering upgrading to a paid account to remove their marketing and get access to more tools.

PayPal

PayPal was one of the original online payment gateways and continues to dominate the e-commerce industry. To date, there are about 254 million active PayPal accounts worldwide, giving your buyers a preferred way to pay.

Keep in mind that PayPal offers much more than a way to send and collect money. It can be an effective tool to build trust with your buyers because they know their transaction is protected because purchases happen through PayPal and not your website.

Also, PayPal purchases save you fees on credit card transactions, with just 1.9-2.9% per purchase and a flat $0.30 transaction fee. You can install PayPal via a simple API, so there's no guesswork or hassle like with traditional payment gateways. It also allows you to collect recurring subscription fees.

Square

Whether you straddle the border of digital and brick and mortar or exist solely online, you should consider the benefits of a Square payment gateway. As an up and coming player in payment processing, they make it easy to accept payments in person and online. Funds are usually deposited in one or two business days so you can get paid faster.

But the benefits don't end there. Square uses real-time data so you can create sales reports in minutes and make informed business decisions. They're also building their reputation as a safe, reliable way to pay. They invest heavily in security and fraud prevention so customers can feel confident about their purchases.

AdRoll

Are you investing in retargeting campaigns? If not, you might want to reconsider.

Retargeting places your ads in front of people that have been exposed to your brand or products, but didn't make a purchase. These ads create top of mind awareness, encourage visitors to return to your website, and build trust with your audience.

If you have a Miva website, AdRoll can automate this process for you.

Data shows that users who see retargeted ads have a 70% greater chance of conversion. AdRoll observes your audience's browsing behaviors, then uses this data to show them relevant products in online ads as they browse the web.

But how effective is retargeting?

Compared to standard display ads that see a 0.07% click-through rate, retargeting ads are ten times more effective with a 0.7% click-through rate.

AdRoll offers a free two-week trial for Miva merchants so you can see how it works (and if it works for you!).

Avalara

Do you struggle with all things sales tax? Some states collect sales tax, while others don't. Percentages can vary between states, and some states host temporary tax-free holidays. Knowing all the rules and keeping up with the changes can easily become a full-time job, especially if you sell in multiple states or countries.

Avalara was designed to take all of the guesswork out of sales tax for e-commerce. This web-based tax reference helps to keep your business compliant by automating tax rates for your purchases based on the user's location.

Once you install Avalara, it goes straight to work for you with no further manual involvement. It's less time-consuming and resource-draining for you, so you can focus more of your energy on other areas of business.

Power Reviews

Studies and popular opinion alike agree that reviews are the next best thing to personal recommendations. Reviews are trusted by 88% of online consumers, with 90% of consumers saying a review influenced their buying decision.

Because reviews are such a powerful marketing tool, it makes sense to display them next to the products in your store to help encourage purchases.

Power Reviews makes it easy to share your user's reviews on products to influence purchasing. Not only can your audience read user opinions, they also get a clear snapshot of pros, cons, best uses, and other detailed data.

4-Tell

If you want to increase your average ticket, consider using 4-Tell to cross-promote products and make recommendations. Its personalization technology has been shown to increase sales by 17%. It also makes it easy to re-engage customers via email reminders.

4-Tell offers a free 30-day trial so you can test its features in action.

Taking Care of Business with the Best Miva Integrations

While Miva itself is a powerful e-commerce solution, its integrations make it greater than the sum of its parts. You can explore the many other Miva integrations they offer to help you grow and scale your business without extensive coding, compromises, or guesswork.

And of course, feel free to head back to the Techno World News E-commerce blog to discover more ways to improve your e-commerce website.

Author: Benjamin Shepardson is the founder of NoStop Copywriting, a Key West-based content agency specializing in delivering personalized experiences. With an extensive digital career dating back to before social media and WordPress, Ben personally works with clients to craft a content strategy that will scale and grow their business. Follow him on Twitter at @nostop_content