--- title: "What to Include in a Marketing Plan: A Guide for SMEs" description: "Singapore company registration specialist Rikvin outlines some of the basic things that SMEs need to include in a marketing plan." author: "John Smith" published: 2019-09-13 updated: 2019-11-16 canonical: https://www.mindstick.com/articles/188247/what-to-include-in-a-marketing-plan-a-guide-for-smes category: "online marketing" tags: ["business", "online", "singapore", "sme", "marketing"] reading_time: 2 minutes --- # What to Include in a Marketing Plan: A Guide for SMEs For SMEs and entrepreneurs who start a Singapore company, there are multiple ways to write a [marketing plan](https://answers.mindstick.com/qa/107841/how-to-create-a-music-marketing-plan). Most [marketing plans](https://yourviews.mindstick.com/view/84451/10-reasons-why-your-marketing-plans-don-t-work) vary in style, voice, and strategy. However, good marketing plans have one common denominator – i.e. they are well-organized. In gist, [your marketing](https://yourviews.mindstick.com/view/84643/10-strategies-to-keep-customers-in-your-marketing-funnel) plan should be easily understood, providing an incisive view of your firm’s direction within the inclusive period. According to Singapore company incorporation specialist Rikvin, your marketing plan should include, at a minimum, the following details: \ ## Executive Summary In general, a marketing plan must begin with a compelling executive summary. In a single page, sum up all the major points outlined in your overall document. Use bullet points, brief sentences, and straightforward language. Focus on the [major issues](https://answers.mindstick.com/qa/111204/what-are-the-major-issues-in-indian-politics-today), and convey briefly what your [company plans](https://answers.mindstick.com/qa/37554/which-company-plans-to-buy-liquidhub-to-enhance-its-digital-consulting-capabilities-in-north-america) to do. ## Company Information [Your company](https://www.mindstick.com/articles/23196/how-to-keep-your-company-safe) information is an integral part of your marketing plan. Tell the reader who and what you are. Enumerate [your products](https://yourviews.mindstick.com/view/87897/how-to-list-your-products-with-google-best-strategies) and/or services, include descriptions of each, and specify their target markets. When applicable, include your latest financial reports, operating budgets, and other relevant figures. Also attach an organizational table of your [employees](https://yourviews.mindstick.com/view/84543/mass-layoffs-in-2023-problem-for-employees), or a brief profile of [your core](https://yourviews.mindstick.com/story/4848/6-best-gym-exercises-for-your-core) team members, to demonstrate your firm’s capabilities. Read more about Marketing Plan guide at Rikvin.com. --- Original Source: https://www.mindstick.com/articles/188247/what-to-include-in-a-marketing-plan-a-guide-for-smes Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.