In the Past, Travel agency played an important role in the travel industry but Now 80% of people are booked their tickets online through the internet. Google Search engine played an important role as very few people booking tickets offline. Hence Visibility in the search engines (SEO) remains a top priority for the travel sector.
Why SEO is necessary for Travel Industry?
The main purpose of SEO is increased traffic on the website and appears first in search engine result pages. If you have your travel industry but your site not appears in SERP then you won't get customers as many people booking their tickets online. Since you have to do SEO for your travel industry. This SEO process involves many steps and for this, you need to choose the best travel agency SEO services.
Travel Search Marketing:
There are mainly two categories of search engine optimization. Paid search through Google AdWords or Bing ads, and search engine optimization (SEO). Mostly Digital marketing companies focus on SEO.
What you want to think about with travel search marketing is the life series of a visitor. When booking travel, the journey is long and meandering. Visitors are verifying many sites at once, looking at pricing, quality, trust, efficiency, fun, and many other factors. It’s very complex.
Following are Some SEO tips for Travel Agency:
Today, when people want to travel the first thing they do is searching on Google for more preferences. Hence it is very important for your travel business to know the keywords and phrases that people use when searching for destinations. To rank your website better, you need to research keyword on a regular basis and put that keyword in your website content. Before putting the keyword on your content you need to calculate the keyword density. Make sure that keyword does not overstuff in your content and website does not contain unnecessary information otherwise Google can penalize your website.
Following are some keyword research tips to follow:
You need to calculate keyword density and according to that put keyword in your content. Do not overstuff keyword in your content.
Try to target two to three keywords per page.
Try to put a keyword in the headline of a page.
Use targeted keyword in the Meta description, title tag and alt tags.
There are various keyword planner tool is available, use a proper tool to find the best keyword. This tool helps you to see what people are typing in Google.
Write the optimized content and put LSI in page content.
Include your targeted keyword in a page URL.