Developing a software is a difficult task. Conceptualizing and creating a new software product is hard. And starting a new software firm that builds and produce numerous software products is harder still. 

There is a time when “Just Make it and they will come” works for every other product development organization. The traditional old approaches where just creating a good piece of quality software and waiting for customers to knock on your doors will not work now – if it even works before.

Producing a quality software products, and establishing a successful software company, involve a myriad of other activities that are far less easy to define and put boundaries around. The first thing is to decide is what we want to build. But perhaps the most difficult task of all is bringing all these activities – well-defined, poorly defined and never defined alike – into alignment so that they move towards a common goal. This is akin to an exercise in formation flying in which the individual pilots have their own opinion on where they should be going. The bigger the company, the more complex the environment, the more difficult the task. 

In spite of it, the software industry always come up with some new paradigms and methodologies  on a regular interval which allows small pieces of software, sometimes written by one person, to advance the ecology itself.

Apps are latest and the most accepting trend now days, it is latest iteration to the change cycle. They shorten the word Application to “Apps” for small piece of software which we download and install on our phones, tablets or other gadget. There are gazillion number of apps build for iOS, Android, Windows, Blackberry platform. Facebook apps are very popular, even the Television itself is drifted towards app culture, there are lots of apps for Televisions. 

The stacks are high. Successful Software companies know about marketing, product strategy, roadmaps, customers and many other things. In fact, successful software companies have a lot in common. There are, just as in code, patterns of success, and patterns of business. 

Same Customers, Different Product

Once we have picked up a good business relation with a customer and gain their trust, we mark a positive impression on them for good quality and satisfaction, which help us more to understand their needs and supply exactly what they want. 

Business customers find it easier to buy from suppliers they have worked with before; and the promise of a compatible product is a big plus.So rather than continually seek out new customers for the product we have consider the customers – rather than our products – as the asset. Expanding the product offering so we have more products to sell to our existing customers. 

This approach has the additional benefit that by deepening our relationship with the customer not only will we sell more, the customer will get a better solution and the relationship will be strengthened further.


  Modified On Dec-13-2017 03:37:42 AM

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