In this article we
discussed how Schema markup is useful in SERP
a collection of shared vocabularies webmasters can use to mark up their pages
in ways that can be understood by the major search engines: Google, Microsoft, yandex and Yahoo.Google
and other major search engines support the schema.org vocabulary for structured
data. This vocabulary defines a standard set of type names and property
Including schema micro data in your HTML code can help search
engine crawlers interpret the content of your pages more effectively. One
of the latest evolution in SEO is called schema markup. This new
form of optimization is one of the most powerful, but least-utilized forms of
SEO available today.
Once you grasp the concept and method of schema markup, you can
boost your website in the search engine result pages (SERPs).When a website has
schema markup in place, users can see in the SERPs what a website is all about,
where they are, what they do, how much stuff costs, plus plenty of other stuff.
Some people have taken to calling schema markup “your virtual business card.”
Data in the schema.org vocabulary may be embedded in an HTML page using any of
three alternative formats: micro data, RDFa, and JSON-LD. Schema.org
is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help
you provide the information their search engines need to understand your
content and provide the best search results possible at this time.
Adding Schema markup to your HTML improves the way your page displays in SERPs
by enhancing the rich snippets that are displayed beneath the page title. Google
say that rich snippets can make your Web page more prominent in search
and thus lead to more traffic! So the two of course play into each other. If it
is good for users, it is good for your website.