Meta Tags have been one of
the most basic elements of SEO. It is a must to know for every SEO
practitioner. There are major types of Meta tags worth knowing about and we’ll
talk about them all here. And will very likely increase page traffic by letting
Google know who you are and what you provide.
•How we explain to a
google clawer of a search engine if we want it to index just the first page of
our website or that it is allowed to index the whole website. We use a specific
HTML Meta tag the so called the Meta robots tag.
Add the following robots
metatag in the HTML source of website page.
name="robots" content="index, follow">
•With the help of REVISIT-AFTER
Meta tag we can tell the spider to come back to our website and index
it again. This Meta tag is used by several North American search engines.
Syntax to use the Meta
name="revisit-after" content="7 days">
•The Meta tag abstract we
can be used to indicate google crawler in just a very short sentence what the
web-page is about.
Syntax to use the
Meta tag abstract
name="abstract" content="a very short description of
•How we put in our
website the name of the company that made our website? We can use the so called WEB_AUTHOR tag.
Syntax of web author Meta
author" content="editorial staff of meta tags">
•How we explain that the
photos and the text on our website are protected? We can use the so called COPYRIGHT Meta
Syntax of COPYRIGHT Meta
name="copyright" content="the Metatags Company" />
•The Meta tag distribution defines
the level or degree of distribution of our web-page and how it should be
classified in relation to methods of distribution on the World Wide Web.
Syntax of Distribution
•How we explain in which
language our website is in? we use the so called Language tag.
Syntax of Language Meta
name="language" content="English" />
•Google crawler also
makes use of a Google-specific metatag to help determine how to best classify
your content. By implementing the news keywords metatag we can
specify which keywords are most relevant to our articles.
Syntax of News keywords
name="news_keywords" content="World Cup, Brazil 2014, Spain vs
•Google, Live and Yahoo
support using the canonical tag and this tag can improve
ranking of website.
Syntax of Canonical Meta