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Substantial Writing for Training: Secrets to Great Learning Content

Brenda Berg1010 28-May-2018

Writing is difficult at the best of times, and it can take years to master the practice to a comprehensive and confident level. However, certain writing niches are much more difficult than others, notably educational and instructional writing.

This is because you may have to take rather complex concepts and techniques and transform them into something that your audience can understand, which is usually easier said than done. Here to get you started, let’s explore some of the best secrets to writing great learning content.

Defining Your Audience

The first thing you need to do when it comes to writing educational and learning content is to know your audience. Are you writing for young adults, children, parents, homeowners or elderly people?

“Before you start writing, find out the age, the gender and the typical demographics for people who will be reading your content as this will help you decide what language, format and tone of voice you need to use” shares a content writer for Paper Fellows, Darren Arnold.

Get Organised

Once you’ve defined your audience, set out to gather all the information you need to write your content in one place. This means you won’t have to stop writing mid-flow to source information.

This will also give you the opportunity to sort through your content to make sure that it’s all relevant to the piece of content that you’re writing. Plan how you’re going to organize your information in an easy-to-understand, step-by-step format.

Keep Your Sentences Short & Sweet

As you’re writing educational content, you’re going to be portraying a lot of relatively new information to your readers which could be a lot for them to take in and absorb.

So, when it comes to actually writing your content, be sure to use short and punctual sentences so your content is easy to read and the information is easy to digest. You can use tools like Easy Word Count to monitor your word count for each sentence actively.

Additionally, be sure to make sure the grammar in your content is perfect so you can be sure your piece reads well. You can brush up on your grammar knowledge using online resources like State of Writing and UK Writings.

Break Your Content into Sections

There’s no point in writing a huge block of content as this will instantly put your reader off while making it extremely difficult for those who attempt to preserve. According to Wikipedia, an individual’s average short-term memory span can only hold between 4-7 pieces of information before forgetting it.

This means you’ll need to break up your content into shorter paragraphs that are easily digestible without the risk of your reader forgetting anything.

Use a Conversational Tone

When it comes to choosing the tone of voice for your content, it’s best to use a conversational tone, a tone in which your audience and readers can relate to. It’s easy to fall into the trap of writing in a formal tone, but this can be quite difficult for the readers to read.

Less is More

When it comes to educational content, it can sometimes be extremely difficult to make what you’re saying interesting, especially if you’re writing an instructional piece or an educational piece full of facts.

Try to keep the overall length of your content short and precise, so your reader can take in everything they need to take in without getting bored and missing details or simply abandoning the reading process altogether.

Having less content also means the proofreading process, such as one using tools like Academized, will take less time and can, therefore, be more accurate and allows you more time to focus on the content itself.

Conclusion

When it comes to educational writing and creating learning content, as you can see, it’s not much different to regular and traditional writing niches, but there are a few key points that you’re going to want to remember to make sure your content is as successful as possible.

Author Bio:
Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Oxessays. She believes that constant learning is the only way to success. 



Updated 05-Jun-2018
Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs at https://oxessays.com/. She believes that constant learning is the only way to success. You can visit her personal blog at https://letsgoandlearn.com/

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