Long gone are the days when businesses followed the blinded-experiment, where tests were masked and in some cases impractical. It’s time to go beyond the old school approach and stop assuming data as output and start considering it as an input. Data is an asset to organize and eventually action the business process from strategy to planning and further product design. 

"Data doesn’t give insights; it gives you data that gives you clues into possible insights." - Rob Campbell

In the data-driven world, data means knowledge, and knowledge equals power, which in turn results in revenue. In the long run, data-driven marketer ought to have the ability to recognize what flows through the sales funnel producing the most income.

Many companies these days operate on driving real-time strategies to influence consumer connections. There are a variety of tools available for marketers to understand the best working paths. Today, data has attained its dynamic form; its emergence has influenced new methods, strategies, and concepts that focus on gathering different data for a useful data-driven approach. The clean, verified and updated data is the future of B2B marketing Industry.

As a data-driven marketer here are 5 of the essential approaches that you should opt for:

1. Of course, Right data is the king

Merely having a plot of data doesn’t help. The right information is the starting place for any marketing campaign.

According to the Winterberry Group, more than 75% of the marketers are seemingly confident to use data-driven approaches to drive qualified leads and generate more revenue to deliver better prospect experience. Having the client database is the key to connect with key decisions makers for a successful marketing strategy. Collecting the data based on your patron’s sales history, previous service requests, call records, helps you understand the wants and needs of your clients.

2. Know your Objectives

Do you want to increase brand awareness, grow more qualified leads, generate sales or bring more traffic? Nail down your priorities and set a data-driven marketing plan to power up your target market that sets your call-to-action.

It’s essential to know your growth goals. Once you are aware of your objective, segment your audience based on demographic and firmographic facts such as task identity, job feature, management level, industry, and organization size. Also, group your clients based on market segments by defining the most and least profitable customers and so on.

3. Integrating your Data

Every data has its strength and is designed for a reason. The purpose of combining or integrating the information is to manage and make it available for someone who needs it. Powerful data-driven marketing means holding the data in one place. Offline and online data like mailing lists, buyer’s records, large spreadsheets, website behavioral data from web analytics tools, buyer’s journey data through CRM dashboards whenever the client has interacted with your brand are all the part of your marketing strategy that needs to be integrated. Depending on your business, there are advanced marketing automation tools that come handy giving entrepreneurs a way to transform businesses.

4. Understanding and Evaluating ROI Criteria 

Who doesn’t want to measure the performance and efficiency of the business? For any company, it is necessary to know the funding that was made in both long term and short term.

Studies report that 75% of respondents had trouble measuring their ROI. Many start-ups today lack the understanding of ROI and lose their track. It’s vital to evaluate ROI and to know their contribution. Setting up Smart objectives, planning and running a small test campaign can double your success chances of data-driven marketing.

5. Marketing Channels Optimization

One of the most crucial steps involved in data-driven marketing is to optimize your marketing channel. Be it a desktop or a mobile platform, optimizing your big data plays an important role. Your official website is the source for your marketing channel and updating it with relevant content is imperative.

Apart from fundamentally optimizing your website, it’s also vital to optimize other social media platforms such as Twitter, Facebook, LinkedIn, Instagram, etc. which significantly helps in generating more leads.

Key Takeaways

The secret of using data to customize your marketing communication is the key to spending low on data and reaping more revenue. The future is bright, and the benefits are many. There are data analytic tools available to improve strategies as per the changing aspects of the market. Make the best use of data-driven marketing by targeting the right audience and achieve your marketing ROI.

Also Read: 5-upcoming-trends-in-digital-marketing