writer’s work is not only about sitting at home and writing in your
pajamas (though such things definitely sound like a plus to many).
Most of the time it’s also about learning how to find clients and
to communicate with them, how to organize yourself, and how to create
interesting and appealing texts, of course.
freelance writer’s tasks don’t necessarily regard content
marketing, most of the writers still know a lot about it – and can
share their knowledge with you. Here are 6 things that help freelance
writers and can improve your content marketing strategy.
The length of the text doesn’t always matter
say a good text should be up to 500 words in length, some think it
shouldn’t exceed 1000 words, some believe that informative texts
start at 1000 words. The reality, however, tells otherwise –
usually, people read your article when they are good and quit reading
them when they are bad.
thinking about the length of your text, you should consider how much
information you’re going to deliver on it in the first place. When
the text is very detailed and the topic is research-heavy, 500 words
indeed won’t be enough. However, when the topic is narrow and can
be described quickly, there’s no need to struggle to try making it
Good writing is concise writing
the texts could be long or short, the writing needs to be as concise
as possible. People like when they get what they come from – and
they might feel disappointed if they have to struggle to get to the
point of your article.
writing can include personal stories, the introduction can (and
should) be catchy – but you can achieve all this by using fewer
words and focusing on choosing the right one to deliver your message.
Planning actually affects the quality of the content
importance of a deadline is obvious: it guarantees that text will be
finished when needed. But planning is not only about setting
deadlines – it’s also about thinking about the topics, setting
aside time to research, and so on.
texts are written quickly than the others because they’re easier to
write. Some, however, require some extra work besides basic research
and writing. An information supported by various statistical data and
expert opinions, illustrated by images or infographics that aren’t
found on the web but are made by your team is often valued more by
the readers. But you won’t be able to come up with such content
unless you plan it ahead thoroughly.
You should know the purpose of your content
content, like as compare
and contrast essay topics for college, has its purpose: to
entertain, to educate, to help solve a problem, to teach how to do
something, and so on. When writing, it’s important to focus not
only on the topic of your text but also on a problem it has to solve
– and do everything to ensure that it actually solves this problem.
probably stumbled upon articles that seem to look interesting judging
from a headline but actually contain no specific information, just
vague thoughts on something without any concrete advice or proper
conclusion. Remember what you’re writing for to avoid this.
Always know your audience
hard to write a good text if you don’t know who are you writing it
for. Knowledge of your target audience is important for many reasons,
but when it comes to writing, it’s most important because it
dictates the style you should pick.
you know who your target audience is, you are able to tailor your
writing style to their tastes, using specific words, being either
formal or informal, etc. This also helps you make a better impact on
Save time for editing
have so many tools to simplify the whole proofreading and editing
process these days. However, none of these tools are just as
effective as manual proofreading. Sure, they help to notice errors
and to improve your grammar, but they are unable to analyze your
texts as effectively as a person can, spotting all inaccuracies and
why always save some time before a deadline to spend it on a thorough
editing – or ask for a professional proofreader’s help in
order to make sure that your writing is really strong and error-free.
content marketing strategy depends on the quality of the content a
lot. By paying attention to the things listed above you’ll be able
to make your content as strong as possible, reaching your marketing