Undoubtedly, Gmail is the most widely used email service
provider on this Earth. But, some users had decided to keep a distance from
Gmail so as to protect their privacy since Google scans through each of your
emails to show personalized ads to you within the email window. But, these are
now going to change and Gmail could gain a lot of new registered users very
As announced via an official blog post, Google has today announced that it is giving up on its long-standing practice of scanning through the contents of a user’s emails for personalized ad targeting. This task will come into existence in the year’s last and end the search giant’s practice of targeting ads based on certain keywords found in your recent emails.
G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service.
Although, this task is being followed for the consumer-focused Gmail right now, the search giant had already stopped scrubbing users through the emails of its professional users — those who’ve subscribed to the G Suite enterprise services. It is now porting a similar model over to its free email service, booting the email scan and digest system possibly because it has gathered enough information to show personalized branded content within Gmail by building your virtual advertising profile.
Talking about the same, Diane Greene, Google’s senior VP for Google Cloud in a statement said,
This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads personalization.
For those wondering, this change in Google’s long-running practice, which started right from the birth of the email service, does not suggest that ads from the free consumer-focused Gmail service are going away. Google will still continue to show you ads while G Suite users will still be spared from the same — due to its focused approach towards enterprises. However, the step aligns the two email services dispensed by the search giant to its giant user base.