When Google highlighted the importance of switching to
HTTPS at it’s I/O conference in 2014, pushing for it’s aim for a ‘secure
search’ in future, much was debated over this issue, especially among the small
and medium businesses. Importantly, because this was not a plain sailing task
and could potentially affect the SEO prospects of these businesses.
Then a year later, Google announced that switching to
HTTPS will also improve the website ranking. Though it may be negligible as of
now, but it is a certainty that it will definitely be a wise option for your
businesses’ future prospects and this factor will only become more important in
future. Before knowing why switching to HTTPS is vital, let’s first understand
the difference between HTTP and HTTPS in uncomplicated terms.
What Really Is The
Difference Between HTTP And HTTPS?
The Hypertext Transfer Protocol (HTTP) is an application
protocol for the exchange of all data on the internet. HTTPS is just an
upgraded version of the application where the extra ‘S’ stands for ‘Secure’. So
let’s figure out why this factor is so important that Google has been pitching
about this from time to time.
In HTTPS, a SSL (Secure Sockets Layer) Certificate
ensures that no harmful malware, or a security threat sneaks into the network
of the end-user by encrypting the data that is sent or received between a web
browser and a web server. This update was essential as there was a need for a
secured protocol for the transfer of data and establish a trust between two
parties, considering the present day situation where data theft and security
violations are on the rise. This is the sole reason that Google has been
advocating for this since 2 years. Just few months back, Google’s former head
of search spam, Matt Cutts, said that, he’d love to make SSL a ranking factor
in Google’s algorithm.
If your business is of an e-commerce or any other which
requires exchanging important data like details of customers, then make the
shift to HTTPS right now. Customer information, like credit card numbers, are
encrypted and cannot be intercepted. Even if your website does not deal with
these type of transactions, there still is a need to be prepared for the
In the present scenario where there is a rigorous
competition between brands for fan loyalty and better sales, no one would risk
to be on the weaker side. An SSL certificate would increase the credibility of
your brand and would attract a lot of potential consumers. You also get a lock
symbol on the left corner of the search box in Chrome and Firefox.
The latest version of Google Chrome and Mozilla Firefox,
which are the most widely used web browsers on the internet today, show your
web page as not secure if you don’t have a SSL certificate. Someone wanting to
gain a loyal fan base, would not at any cost want users to believe that their
website in unsafe to share their important data.
So, if you want your website to be solid, secure, and
ready for any security threats in near future, make the move now. The shift is
easy and will only improve your website’s SEO prospects. Would love to hear
about your experiences if you already did this and don’t forget to put your
concerns in the comment section.