Why few Mobile Apps fail? : Role of the Developer
Most of the time mobile developer is considered
responsible for the failures. Mobile App Developers must take enough care while
implementing a mobile application. In particular, engendering an app for an
organization’s brand, product or service needs extra efforts and supplemental
attention. Mobile Apps are used as one of the paramount marketing tool for any
product or service. It might help in building/eradicate the brand equity and
brand adhesion, according to its performance. Additionally, further attention
is needed when developing some critical apps like banking app since it is very
arduous to convince clients regarding the security of such apps. Cumbersomely
hefty Advertising should be avoided on apps like banking since; frequently
popping up of ads during the course of a transaction might frighten the users
regarding their personal banking security.
App developers are the first and foremost person who is
considered to be responsible for the failure of a mobile application. There are
many causes which include lack of knowledge expertise in terms of app
development, minimal resources, minimum/no knowledge of user demands and
expectations, no knowledge of target audience, and lack of communication
between developers of an app. Following mentioned points are are some
suggestions that would aid developers to hold off from making bad apps.
•App Developers must follow the process oriented approach
and techniques while implementing a mobile application. Though the procedure is
sometimes time much consuming, it is easy to refer back to the process and
rectify the app if any bug or errors are reported. A good design process
on-boards the user during the first installation and enables them to
personalize their experience, thereby forcing some investment and a more
genuine and fitting experience on future visits.
•Developers should accumulate and collect input and
information from the consumers through surveys and other designates of research
effort developing a good mobile app. In other words market orientation is of
paramount importance. This process would avail developers to create apps that
would integrate value to the clients and will withal eschew redundant apps.
•Developers should possess adequate training and good
enough practice before beginning to develop the app
•Developers must use well known and certified tools
during the development process of an app. Superior quality apps can be
developed through effective tools.
•Developers should also spend sufficient time on testing
the apps with respect to security and performance and other criterion which
will play a vital role in the success/failure of an app.
•Developers can make use of many software management
tools to plan their mobile app development activities. Efficient planning will
help the developers to meet strict deadlines.
•Developers should integrate user feedback into subsequent
versions of the app to remove and rectify non-obvious blocks to sustained
usage, so developers need to treat user queries and comments like high-valuable
unpaid consulting opinions.
•Small things such as push notifications and alerts
should be used very carefully. They will keep the app top of mind when they are
used responsibly to convey relevant content to the user.
•Developers should avoid having rigorous and complex
registration process. Many users return in between the process of downloading
the app if the registration process is complex and consumes more time.