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Importance of Keywords in SEO


Search Engine Optimization SEO 
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Importance of Keywords in SEO


With the help of proper keyword & we will get more search engine traffic.9 out of 10 online users make use of search engines to look for information. They do this by typing in a keyword or a keyword phrase. In return, a search engine’s complex set of algorithms sift through the enormous amount of webpages indexed and analyzed by “spiders”. These robot scouts are basically software that crawls through the content of these webpages, which search engines match with keyword phrases used during searches.

 

Optimize your Article/blog keyword & it would help you rank faster.

 

Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign.

 

Before you start researching keywords, you need to understand two basic principles: traffic and competition. Traffic refers to the number of people who search for this keyword each day, while competition refers to the number of other sites trying to rank well for this keyword. It might seem smart to go for the keywords with the most traffic, but this often gives you poorer results. It’s harder to rank for keywords that are highly competitive, because big businesses have already established a firm ranking.

 





The starting point for SEO is having a clear and thorough understanding of which keywords are relevant and will perform for your site.

 

Common mistakes

 

Not thinking broadly enough about which keywords could be effective.

Selecting keywords that people don’t actually search for.

 

What does keyword stuffing do?

 

Stuffing your articles with keywords is never a good idea. Overuse of keywords alerts Google bots to the fact that you are “spamming” your post by stuffing it with unnecessary keywords. Google penalizes for this action, as spiders are alerted to the fact that you are trying to trick the system by using lots of keywords many times. This can affect your ranking.


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