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URL Canonicalization Technique


Search Engine Optimization SEO 
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URL Canonicalization Technique        


Google search engine wasn’t the first search engine that surfaced on the internet. But google did things in a batter way and provided results that very that were actually useful. 

 

With the help of SEO is done for all the search engines that exist today, one major search engine Google that handles most of the traffic on the Internet. Whenever we talk about SEO, people assume that we are talking about optimizing the website for Google.

 

When it comes to SEO, we need to check many factors involves in both onsite page as well as offsite page. But if our onsite SEO is not up to the mark, no matter how well you do your offsite SEO, we will not get the results we are expecting.

 

The SEO Technique Canonicalization can be tough to understand. Let me try to explain this in simple terms.




Let’s say there are two URLs of a website:

 

•        http://onlinewebpage.org

•        http://www.onlinewebpage.org

 

Both of those pages show same content, and none of these pages redirects to any one of them. This result in duplicate content issue on Google, and we can face penalties.

 

Let us see one more example. There are two URLs on a website that result in the same page resolution.

•        http://onlinewebpage.org

•        http://onlinewebpage.org/index.php


If both of these web pages show the same page content result, then this might cause an issue as well!

 

We might not pay much attention to this issue, but this might result in serious duplicate content penalties. The problem with search engine bots is that they can’t decide which URL they should add in their index. If two pages are resolving the same content, they will just assume one copy is a copy of the other and our website will get penalized. 

 

If website have 2 URLS showing the same content, then you must fix it. We must use server settings so that whether a user opens with www or without www, the site will open on any of the one version. In this way, we can fix the canonicalization.

 

Though, at times we would like to share same content on two URLS, then we can use rel=”canonical” tags to let Google search engine know that which is the original and which one is a copy of it. This save you from duplicate content penalties.


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