Google search engine wasn’t
the first search engine that surfaced on the internet. But google did things in
a batter way and provided results that very that were actually useful.
With the help of SEO is
done for all the search engines that exist today, one major search engine
Google that handles most of the traffic on the Internet. Whenever we
talk about SEO, people assume that we are talking about optimizing the
website for Google.
When it comes to SEO, we
need to check many factors involves in both onsite page as well as offsite
page. But if our onsite SEO is not up to the mark, no matter
how well you do your offsite SEO, we will not get the results we are expecting.
The SEO Technique Canonicalization can
be tough to understand. Let me try to explain this in simple terms.
Let’s say there are two
URLs of a website:
Both of those pages show
same content, and none of these pages redirects to any one of them. This result
in duplicate content issue on Google, and we can face penalties.
Let us see one more
example. There are two URLs on a website that result in the
same page resolution.
If both of these web pages show the same page content result, then this might
cause an issue as well!
We might not pay much
attention to this issue, but this might result in serious duplicate content
penalties. The problem with search engine bots is that they can’t decide
which URL they should add in their index. If two pages are resolving the same content, they will just
assume one copy is a copy of the other and our website will get
If website have 2 URLS
showing the same content, then you must fix it. We must use server settings so that whether a user
opens with www or without www, the site will open on any of the one version. In
this way, we can fix the canonicalization.
Though, at times we would
like to share same content on two URLS, then we can use rel=”canonical” tags
to let Google search engine know that which is the original and which one is a
copy of it. This save you from duplicate content penalties.